The Power of the Internet – Harnessing the World Wide Web

The Power of The Internet

To start with, remember this – the Internet is nothing more than a medium to transfer to buyers whatever you are selling, promoting or producing – SIMPLE. But do not under-estimate the power of what you have, with the ability to touch millions of buyers every day with hardly any effort on your part.

And to make millions, we have to reach out to millions

Not rocket science I realise, but imagine how it was BEFORE the internet existed, sending direct mail to targeted audiences (having paid other researchers to find those illusive addresses) or placing expensive adverts in relevant magazines to reach the relevant demographic. And of course, the huge difference back then – COST. The cost to produce the mail shot or ad copy, the cost to find the addresses, the cost to send the package, the thank you letters, the follow-up letter with upsell – well, you get the idea, it was spend, spend, spend.

So maybe you can start to realise how much easier it is now with your World Wide audience just sitting and waiting for your fantastic offer to pop up before them, and with so many clever and innovative ways to target your audience now, whether that be by Social Media, Email campaigns, Solo Ads, Niche Marketing etc. (note; all previous methods and more will be explained in future posts).

So the good news – with the technology and tools that are now readily available, it really is possible for the ‘Average Jo’ (sorry if you name is Jo – no offence intended) to quickly and easily create a powerful marketing and information Empire…

The Most Profitable Business in the World?

Well yes, quite possibly – if it’s done correctly and you follow the steps, taking action each day and keeping your mindset focused on the task at hand. Here are some reasons why;

What’s The Cost?

The initial cost of configuring an online business is quite frankly next to nothing. Buy a web domain from a reputable company (which can be as low as 99c! for your first one) and use a reputable web hosting service for around $5 per month or less and away you go. Add a few more dollars (everything on the online world is $USD by the way) for a few subscriptions and incidentals and your all set.

(NB If you have the urge to open a browser and start searching for a domain, please ensure it’s a – more on this in a later post)

How to Leverage

Take your knowledge, product or downloadable resource, package it up in a CD, DVD or digital download and sell it to the World – ten times, a hundred times, ten thousand times? Record, make or order your product JUST ONCE and then sell it by the bucket load. Maybe sounds too good to be true, but that’s what online marketers are doing day in, day out – and so can you.


With your internet business, interaction can be minimal to the extreme – offer your goods or services, get paid and deliver (like any mail order or catalogue business). But to BUILD a business, I have found it far more beneficial to interact, building a rapport and treating each customer as if they were walking through your shop front door. Customer service goes a long way (yes, even on the Internet), creating trust and loyalty and most importantly repeat business. So answer those emails, respond to those queries and watch your credibility soar.

Home Alone

So I can create an online publishing and marketing business from home? Yes, of course, and that’s the beauty of this business, no staff, no overheads, minimal outlay and with the ability to send your promotion to hundreds if not thousands of prospective clients, achieving online sale after sale even whilst you sleep, the perfect passive income stream! I still run my business from home to this day, cutting costs and banking the profits – and as you grow, you can outsource certain elements to free up your time and leave you to create your next campaign. The scalability of your business is totally in your hands.

Prospective Profit Margins

The profit is just huge, unimaginable sometimes, with Front End Sales, Back End Sales, Upsells, OTO’s (one time offers), Recurring Income and so on.

As long as (and this is important) you are selling GOOD QUALITY information that is of VALUE to your customer you can make ten, fifteen maybe twenty times the cost price of what you are offering – and people will pay so long as you are offering solutions or answers to specific problems and responding to the needs and desires of your chosen market. And remember, whilst the income is great, the real bonus here is the FREEDOM you get, controlling your financial future and never having to commute to the workplace ever again.

So stick around and follow the posts as we delve a little deeper into the lucrative world of online marketing, going through the fundamentals that need to be mastered, mapping out everything that you need to know in twelve concise steps to allow you to harness the power of the Internet.